Gordon is a leading consumer advocate, with a passion for making it possible to act on your values when you shop.
Gordon worked as a lawyer with community legal centres and Aboriginal Legal Aid, and was the Director of Campaigns at CHOICE. He is Chair of the Board of Good Environmental Choice Australia, Deputy Chair of Justice Connect, and Deputy Chair of the Consumers Federation of Australia. He represents consumers on several industry dispute schemes including the Telecommunications Industry Ombudsman.
As the Director of Campaigns at CHOICE, Australia’s leading consumer organisation, Gordon realised most people wanted to make sure their shopping choices are good for the world and the people in it. But for most people it’s really difficult to do so. Along with others who shared his passion, Gordon founded Ethical Consumers Australia in 2011 with the vision of making it as easier to make ethical shopping choices. In 2014 Good On You was created to give people information they needed in one easy place.